Saying thank you is about more than good manners (although we appreciate those too.) To show your thanks is to recognize another person--their attitude, their helpfulness, their actions, or their support.
Thank-yous are not only good for your relationships, they are good for your health, from your blood pressure to your immune function. Whether you are the sender or the receiver, gratitude feels good!
Thank-yous are good for business as well, a topic explored by marketing guru Gary Vaynerchuk in his book The Thank You Economy. Social media has turned marketing into a two-way street, and companies that build strong relationships with their customers win. How does a company build those relationships? In good part by...yep...expressing their gratitude.
Sending a gift or a basket is one way to show your gratitude (we would never discourage that idea!) but expressing your appreciation is as easy as making a phone call, dropping a quick note, or best of all, having a genuine face-to-face conversation. Here's a terrific list of ideas from TinyBuddha.com to help get us all started. We like them all, but #16 is a really good one.